I’m very impressed by the degree of creative direction - Toca Boca has a clear “voice” but it’s not overly proscriptive. It’s worth noting that we have play designers rather than game designers - this is the person who makes sure we are approaching each project from the kids’ perspective throughout the process.Īll of the Toca Boca apps I’ve seen seem to live in the same visual universe, despite there being some stylistic variations from app to app. That includes a play designer, project manager, two developers one artist, and a 3D artist. We have play designers rather than game designers - this is the person who makes sure we are approaching each project from the kids’ perspective throughout the process.Ī typical app team at Toca Boca consists of six to eight people total. Mostly in the early stage, it’s about finding out what the limitations might be with your character when it comes to animation. It is often rough thumbnails to just sketch out ideas for specific moves or to explore the persona of a specific character. It is usually starts during character conception. Toca Boca’s “play-full” design processĭuring the development of a new product, at what phase does visual design really start to matter? What about animation? When and why is it introduced to the process? Here’s what Lars-Erik Ronnheden, lead programmer, and Christoffer Svenningsson, 3D artist, had to say. And it turns out that creating your own dance routines with a rag-tag team of characters is a lot of fun.įascinated by their consistently high production values, I asked Toca Boca about their design and animation process. Each character and prop feels like it’s part of a fully realized, touchable world.
Toca Dance, their newest app, is a fitting representative for Toca Boca’s ethos. Their games are also open-ended and gender neutral, emphasizing play for the sake of play.
Practically speaking, that means they don’t use in-app purchases or advertising to sneak in revenue.
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